What to Wear for Family Photos

Coordinate, don't match

Matching outfits (everyone in the same shirt and jeans) tend to look dated and flatten the group. Coordinating looks more natural: pick a palette of two to four colors that sit well together, then let each person wear a different piece within it.

Soft neutrals and earth tones — cream, sand, sage, denim, muted blues, warm browns — photograph beautifully against Bay Area greenery, stone, and shoreline. Add gentle contrast so no one disappears into the background.

Use texture and layers

Texture adds depth that solid blocks of color can't. Knits, linen, corduroy, a light jacket, or a scarf give photos a richer, more tactile feel and help layered outfits read as intentional rather than busy.

Layers are also practical here: San Francisco runs cooler and windier than people expect, so a sweater or light jacket keeps everyone comfortable and doubles as a styling element.

Keep it comfortable and practical

• Choose clothing people can move, sit, and bend in — comfort shows in expressions.
• Skip large logos and tight, distracting patterns that pull the eye.
• Wear shoes you can walk in; some locations involve grass, sand, or natural paths.
• For young kids, pack a simple backup outfit in case of spills.
• Plan outfits around your location — beach, architecture, and redwoods each suit slightly different palettes.

Don't overthink it

Overly strict rules make families anxious, and anxious families are harder to photograph. Lay outfits out together the night before to check they work as a group, then let it go. If something feels off, send me a quick photo and I'm happy to help.